What’s your personal competitive advantage?

We wonder how others become successful.  What’s the secret?


Whatever your career aspirations, chances are that someone has achieved similar success that you can emulate.


Learn from the best, study them, and you will become the best.


Major companies show videos of successful individuals and companies to their internal teams.  You too can watch your competition, monitor them, scan them, and then pass them.


Basketball player Michael Jordan would visualize playing the game, competing against his rivals, and winning the championship.  His competitive advantage was his mental ability to visualize his performance in a positive light.


You can do this, too.  It doesn’t matter if it’s basketball, a crunch project, hiring a new employee or finding a new job.


Picture your success and make it an unrelenting focus.


Competitive intelligence means watching to see what your competitors are doing right.  Or wrong.


You have nothing to lose.  Set your goals and go for them.


Think that you can and you will.




Preparing for a New Year

The New Year is here and promises many changes.  You can be, do, or have anything you choose.

Where do you see yourself professionally?  Identify the next step in your career.

  • Do you see yourself promoted? What would this mean to you?  Consider mapping out your career within your organization.  Will you receive a bonus or increase? Be sure to include a time frame.
  • Do you see yourself in a new job? If so, what steps do you need to take to prepare your resume and get ready for a transition?
  • Do you see starting a new business? Do you know what type?  Do you have funding and other resources in place?

Every step in a new direction needs a plan that is looked at and updated regularly.  Take the time to create a personal business plan outlining objectives and goals for the year.

Determine concrete steps for your new road and then take action.

This can be as simple as a phone call or Internet research.

A new year is a fresh start.  Make it a great one!

To your success in the New Year!

Dianne Gubin




Memorial Day weekend marks the beginning of graduations and summer jobs. Young adults are ready to embark on the journey to a successful career.

Summer jobs and internships are an outstanding way to gain skills and experience. These positions allow you to taste different work environments.

Internships are available in many types of corporations. Look for an internship where you can develop skills relevant to your career interests or explore new opportunities. If you’re not sure of your career path, explore vocational guidance to help determine your strongest skills.

Regardless of ultimate career goals, the secret to success is to put your heart into your work.


Career maintenance is an ongoing process. It’s not your company’s responsibility to recognize how great you are and provide you with opportunity. Only you can control the direction your career takes.

The best way to gain power in your career is:

  • Have a clear vision of your goals.
  • Build a strong life-long professional network that expands with time.
  • Stay current in your industry.
  • Continue your education.
  • Take baby steps to lean in new directions.


“The sad news is nobody owes you a career. Your career is literally your business. You own it as a sole proprietor. You have one employee: yourself. You are in competition with millions of similar businesses: millions of other employees all over the world. You need to accept ownership of your career, your skills and the timing of your moves. It is your responsibility to protect this personal business of yours from harm and to position it to benefit the changes in the environment. Nobody else can do that for you.”

Andrew S. Grove
Former CEO, Intel